But there are many use cases for this, based on where the user is in their journey. We’ve established that demos are used early in the sales funnel. It results in faster product adoption, helping customers reach their objectives quickly by the time they start using your product. This ensures the viewer learns how to use your product to solve problems even before they become customers. Drive customer success: As you’ll see shortly, interactive demos are tailored to the user’s JTBD. ![]() Viewers learn at their pace and are even sometimes allowed to choose the demo content to interact with. ![]() But interactive demos provide convenience. This can be cumbersome and even leave users confused.
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